APAC brands wanting to create lasting relationships with consumers will find their job hardest in Japan and Singapore, which have the most disloyal customers in the region, according to a report from R/GA.

Why it matters

Rather than engage in the increasingly competitive and expensive programs of constant customer acquisition, marketers are pivoting towards driving business growth with the customers they already have (a recent survey showed 79% of CMOs will focus on existing markets to fuel growth in 2021). R/GA’s “The Power of Brand Relationship Design” report finds out what makes for a long-term, repeat customer.

Key...