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Loyalty crisis: Japan, Singapore have APAC’s most disloyal customers | WARC | The Feed

Loyalty crisis: Japan, Singapore have APAC’s most disloyal customers
10 May 2021
Loyalty crisis: Japan, Singapore have APAC’s most disloyal customers
Brand loyalty Shopper research & insight Personalisation

APAC brands wanting to create lasting relationships with consumers will find their job hardest in Japan and Singapore, which have the most disloyal customers in the region, according to a report from R/GA.

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