Lowe’s learns from its supply mistakes | WARC | The Feed
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Lowe’s learns from its supply mistakes
DIY retail chain Lowe’s has learned from mistakes made on its supply chain transformation as consumer shopping behavior changed, which eventually fuelled a successful overhaul of how the company serves customers in an omnichannel world.
Why it matters
As retail brands operate in an increasingly omnichannel world, it’s essential that back-end systems and supply chains are able to deliver to meet buyer expectations in terms of logistics, product availability and customer experience.
What happened
Four years ago, Lowe’s supply chain was “totally” store-centric, which was inefficient, costly, and negatively impacted customer experience, Marvin Ellison, Chairman, President and CEO of Lowe’s,...
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