L’Oréal sets new e-commerce baseline | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
L’Oréal sets new e-commerce baseline
Last year represented ‘a new baseline’ in e-commerce, according to Lubomira Rochet, L’Oréal’s chief digital officer, who explains that the beauty company is aiming to generate half of its sales from e-commerce in future.
Why it matters
If it were not already clear, the COVID-19 pandemic has demonstrated that e-commerce will be a crucial part of the future of all brands and retailers. L’Oréal, which grasped this sooner than most and has already hit an ambitious target in this regard, has useful advice on how to proceed.
Takeaways
- ‘E-commerce’ is a catch-all term that covers many different channels –...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content