Much of the beauty market in Asia remains offline, as does most of the workforce, but companies need to transform and prepare for a radically different future after COVID-19, says L’Oréal Indonesia’s president.

Why it matters

The impact of COVID-19 will remain for a long time and while some players may eventually return to old ways, others will learn important lessons from the pandemic. But one thing seems certain: offline retailers must look online if they want to be successful.

Takeaways

• Companies can guide offline sales staff to learn how they can direct their customers into online channels.

• Growth will be...