L’Oréal Indonesia prepares for an online future | WARC | The Feed
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L’Oréal Indonesia prepares for an online future
Much of the beauty market in Asia remains offline, as does most of the workforce, but companies need to transform and prepare for a radically different future after COVID-19, says L’Oréal Indonesia’s president.
Why it matters
The impact of COVID-19 will remain for a long time and while some players may eventually return to old ways, others will learn important lessons from the pandemic. But one thing seems certain: offline retailers must look online if they want to be successful.
Companies can guide offline sales staff to learn how they can direct their customers into online channels.
Growth will be...
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