Influencer marketing is becoming the most prominent kind of advertising in Asia, where it reaches a larger, more diverse audience and provides access to new markets and opportunities – leveraging its insights can help brands develop a global strategy. 

Why influencer marketing in Asia matters

To connect with global audiences, brands can look to Asia’s influencer marketing industry, which has perfected the art of fostering genuine engagement with social media followers, to tailor their strategies for maximum impact.

Takeaways

• Influencers are seen as trendsetters: brands that partner with them can boost brand awareness and sales on social media.
• One benefit...