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Local players have the edge in MENA digital audio space
18 April 2022
Local players have the edge in MENA digital audio space
Millennial media use Podcasts, streaming & on demand Radio & audio audiences

Streaming is shaping culture in the MENA region, with audio playing a crucial role in helping younger people, especially, feel connected and happier – and it is local platforms that are best placed to reach them, according to a new white paper, Leveraging digital audio for marketers in MENA, from WARC and Choueiri.

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