Lloyds Banking Group takes the temperature of the metaverse | WARC | The Feed
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Lloyds Banking Group takes the temperature of the metaverse
Lloyds Banking Group is exploring ways that banks can do things differently in the metaverse, responding to emerging consumer needs in the digital world as well as helping people overcome challenges they already face in the real world.
Why it matters
As this new technology changes the way people socialise, trade, shop and live, their banking needs will also change. To understand the latter, Lloyds needed to get to grips with the former. That meant addressing the fact that there is no commonly accepted or understood definition of what the metaverse is or what multiple metaverses might be.
Takeaways ...
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