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Linking human attention to mental availability
21 June 2021
Linking human attention to mental availability
Long-term vs short-term effectiveness Brand growth Attention

There is a direct relationship between mental availability (sometimes defined as brand salience) and active attention, according to a new study from Amplified Intelligence.

The measurement company partnered with media agency OMD Worldwide in carrying out research to understand the link between the two: in a US study, 600 people viewed over 3,300 impressions of 12 brands across three categories on three online video platforms.

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