You didn’t return any results. Please clear your filters.
21 June 2021
Linking human attention to mental availability
Long-term vs short-term effectivenessBrand growthAttention
There is a direct relationship between mental availability (sometimes defined as brand salience) and active attention, according to a new study from Amplified Intelligence.
The measurement company partnered with media agency OMD Worldwide in carrying out research to understand the link between the two: in a US study, 600 people viewed over 3,300 impressions of 12 brands across three categories on three online video platforms.