Home The Feed
Your selections:

Linear TV adspend drops $47bn while online video is up $39bn | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

Linear TV adspend drops $47bn while online video is up $39bn
18 February 2021
Linear TV adspend drops $47bn while online video is up $39bn
Global

Over the last five years, advertising spend on linear TV formats has fallen by $47.1bn globally, while online video investment has grown $38.7bn and more than doubled in size. This is according to WARC Data's latest analysis report, Global Advertising Trends: Next Generation TV.

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in