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Linear TV adspend drops $47bn while online video is up $39bn | WARC | The Feed
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18 February 2021
Linear TV adspend drops $47bn while online video is up $39bn
Global
Over the last five years, advertising spend on linear TV formats has fallen by $47.1bn globally, while online video investment has grown $38.7bn and more than doubled in size. This is according to WARC Data's latest analysis report, Global Advertising Trends: Next Generation TV.
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