Limited rebound for content-led advertising in 2021 | WARC | The Feed
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Limited rebound for content-led advertising in 2021
Content-led advertising was one of many channels to see budget decline in 2020, though any rebound this year is likely to be limited, according to a survey by the World Media Group.
Why it matters
WARC's latest Content Strategy Report found that as content can build emotional connections with audiences, it can be a powerful way to change consumer behaviour. This may become more important as social selling develops, with brands like ASOS, Kate Spade and Zalora experimenting with shoppable content.
Smaller content budgets and uncertainty around plans for 2021 may mean brands are under-investing in...
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