Levelling up: How brand marketers can do more with and for Thailand’s mobile gamers | WARC | The Feed
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Levelling up: How brand marketers can do more with and for Thailand’s mobile gamers
A rise in mobile gaming, internet and smartphone usage is providing brand marketers with a unique environment to engage with Thailand’s customers over a fully digital spectrum, says POKKT’s Umamon Siriluksanaporn.
Why it matters
Thai mobile gamers’ increased purchasing power will drive further innovations in mobile advertising and the onus is on marketers to find even more creative ways of reaching and attracting audiences.
Takeaways
- The latest wave of COVID-19 is causing more stress; Thais working from home are turning to mobile games as an escape.
- 76% of females in Thailand are gamers versus 59% of males, while 76%...
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