You didn’t return any results. Please clear your filters.
10 June 2022
Let’s talk immersive commerce
E-commerce & mobile retailStrategy
There is a spectrum when talking about the degrees of immersion that digital can provide, says PepsiCo Europe’s director of digital product & experience, Mia Sorgi; she argues that ‘immersive’ can become an umbrella term for digitally-enabled commerce in any kind of connected retail setting.