Let’s talk immersive commerce | WARC | The Feed
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Let’s talk immersive commerce
There is a spectrum when talking about the degrees of immersion that digital can provide, says PepsiCo Europe’s director of digital product & experience, Mia Sorgi; she argues that ‘immersive’ can become an umbrella term for digitally-enabled commerce in any kind of connected retail setting.
Why it matters
Immersive commerce is not a bit of jargon, says Sorgi. It’s “based on the fact that there’s an individual user that you’re designing around”. That in turn highlights the level of responsibility that now falls to designers – everything from sustainability issues to how data is used, ensuring artificial intelligence is programmed...
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