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24 August 2021
Lessons from cavemen about sharing messages that matter
Influencers, KOLsWOM, Viral campaignsBehavioural research
The rising role of influencers in consumers’ purchase decisions marks a return to a trend that’s actually as old as the earliest humans, the Nudgestock 2021 conference heard.
Why it matters
Cavemen sharing advice about where danger lurked or where the best berries grew is not all that different to the kind of recommendations we see happening online now, suggest Ian Randolph and Luca Tornese, of influence marketing platform Tailify. And there are lessons from those ancient times in how to land a message that people trust, they say.