The current wellness movement is as much about the wellness of the planet, society and our communities as it is about us as individuals: M&C Saatchi FABRIC’s Luke Haynes outlines some key considerations for brands looking to put wellness at the centre of strategic plans.

Why it matters

Culture has changed, creating the fertile ground for movements like the wellness trend to take hold. But brands must take a serious look at how they can meaningfully contribute to the movement and when they should give it space.

Takeaways

• The boom in wellbeing can be framed not only as a desire...