Lessons and reflections: TBWA’s local talent development journey

TBWA’s Sean Donovan, Hui Tsin Yee and Jan Cho view diversity not as a journey with an end but a journey of commitment.

Why it matters

A successful DEI strategy is a movement, not a mandate, with all hands on deck and led from the very top.

Takeaways

• DEI cannot be left to chance – if it can’t be measured, it can’t be managed.
• TBWA’s Take the Lead goal increased female leadership globally for a more balanced, inclusive and successful company.
• Changing the makeup of the workforce and ultimately the industry requires long-term commitment. 

Quote

“Our vision for diversity, equity and inclusion means relentlessly assessing, disrupting and addressing inequities for marginalised communities to achieve equitable and actionable outcomes” – TBWA’s Sean Donovan, Hui Tsin Yee and Jan Cho.

This is part of WARC’s Purpose Incorporated: A primer for brands in APAC series tackling the complexities and nuances of how brands can go beyond profit to do good and do better in the Asia-Pacific region.