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Less ad clutter reduces carbon emissions
30 June 2023
Less ad clutter reduces carbon emissions
Sustainability Digital media planning & buying Context & position of advertising

Displaying fewer ads on an online page can reduce the advertiser’s carbon footprint, according to a new study from media intelligence provider MAGNA and ad-filtering tech firm eyeo.

Why it matters

The advertising industry is a significant contributor to global carbon emissions. A confirmed link between reducing ads on webpages – along with using static ads – and a carbon emissions drop indicates how the industry has the ability to create a more environmentally friendly future.

Takeaways

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