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Large CPG brands retain customer loyalty
09 April 2021
Large CPG brands retain customer loyalty
Brand loyalty Sauces, seasonings, condiments Savoury snacks, potato chips

Customer loyalty to established brands in the consumer-packaged goods (CPG) industry has proved to be robust despite the buzz generated by a new wave of online upstarts, according to a study by the Advertising Research Foundation (ARF), the industry body.

The analysis covered several verticals – including salty snacks, spaghetti sauce and deodorants – in the CPG sector, over a period of up to ten years based on data from research firms IRI and NCSolutions.

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