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24 May 2022
Key tactics for success in connected TV advertising
Data analysisTV & Connected TV effectivenessTV & Connected TV planning & buying
Connected TV (CTV) is becoming popular with a wide spectrum of advertisers because it affords them the big-screen TV experience of linear with the added advantages of digital analytics and audience segment granularity, but brands won’t succeed in it without deploying some key tactics.
Why it matters
As brands both big and small invest in CTV, they need to learn how to best leverage its abilities when it comes to optimisation, targeting and measurement.