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17 November 2022
Key insights for marketers in a cost-of-living crisis
Money & financePurchase behaviourMarketing in a recession
Consumers, and the marketers serving them, are facing significant challenges as the cost of living rises, but there is a rich body of academic insight which brands can draw on to set their strategies.
Why it matters
The current inflationary environment has distinctive features, not least because of the Covid-19 pandemic that preceded it. But there is a valuable pool of academic insights from prior financial crises that marketers can draw upon as they aim to develop their strategies in a challenging period.