Kellogg’s expands diversity efforts with technology tie-up | WARC | The Feed
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Kellogg’s expands diversity efforts with technology tie-up
The Kellogg Co, the multinational food manufacturer, is activating its inclusive purpose via a tie-up with NaviLens, a technology company that can help make product packaging more accessible to people with limited vision.
Why it matters
Brand purpose is a popular strategy among marketers, but it isn’t always translated into tangible solutions. Packaging is one element of the product mix that can be used in various ways to help a brand demonstrate its purpose in action.
Takeaways
- NaviLens smart codes will be included in the packaging of four cereal brands: Corn Flakes, Special K Original, Rice Krispies and Crispix.
- The...
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