Kantar flags new record for UK grocery sales | WARC | The Feed

Kantar flags new record for UK grocery sales

Lockdown restrictions boosted UK grocery sales during December as many people, unable to visit pubs and restaurants, upgraded their spending on products to consume at home.

A Christmas party

• According to market research group Kantar, December spending hit a record £12 billion, 10% up on the November figure which was itself a record.
• Despite last-minute rule changes affecting many people’s plans, it seems people were determined to indulge themselves at home after a tough year.
• Most supermarkets will report on Christmas trading next week but Kantar anticipates that all will have record sales.

A New Year hangover?

A Brexit deal has been signed but the Food & Drink Federation estimates that food importers face £3 billion in additional costs – and it’s not yet clear who will pay for those.

“There could be a tempestuous set of discussions to come between suppliers and supermarkets, who are ever-aware of the need to be price-competitive,” Will Hayllar, of OC&C Strategy Consultants, told Bloomberg.

Sourced from Retail Week, Bloomberg