Changing attitudes to cooking, eating and ordering-in during the pandemic led Just Eat Takeaway to rethink its role in people’s lives and how it might explore broader business opportunities.

Why it matters

Brands need to continuously innovate to keep up with changing consumer attitudes and behaviours. While the takeaway is no longer seen as a Saturday-night treat, it’s not immediately clear how different people are using it to supplement their weekly meals, or what mood might prompt them to order one.

Just Eat Takeaway commissioned research and analysis to explore the takeaway culture in the UK, Canada, Spain and Germany,...