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Just 11% of iOS 14 users have allowed ad tracking
06 May 2021
Just 11% of iOS 14 users have allowed ad tracking
Data protection & privacy Data-driven marketing Using customer data

Only one in ten (11%) mobile users with iOS 14 have allowed app tracking and this drops to just 4% in the US, according to data from mobile analytics company Flurry Analytics.

Why it matters

This is a clear challenge to the more than $200bn spent on mobile advertising, which is reliant on targeting, personalisation and attribution.

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