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06 May 2021
Just 11% of iOS 14 users have allowed ad tracking
Data protection & privacy
Data-driven marketing
Using customer data
Only one in ten (11%) mobile users with iOS 14 have allowed app tracking and this drops to just 4% in the US, according to data from mobile analytics company Flurry Analytics.
Why it matters
This is a clear challenge to the more than $200bn spent on mobile advertising, which is reliant on targeting, personalisation and attribution.
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