John Lewis taps social media for the future | WARC | The Feed

Retailer John Lewis operates a We Are Partners program which aims to recreate the in-store experience via social media.

Why it matters

Customer service is an element that can define the shopper experience but replicating the in-store experience online is difficult. By training and empowering select staff to curate their own view of the store on social, John Lewis is developing an effective way of connecting and engaging with its customers.

Takeaways