It’s time for brands to look beyond price | WARC | The Feed
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It’s time for brands to look beyond price
In the current environment, affordability and convenience are hygiene factors: brands and retailers need to look beyond these to find opportunities to become truly embedded in consumers’ lives, advises Andy Humphreys of the Coley Porter Bell agency.
Why it matters
As inflation soars, the pressure of the economic crisis continues to build for retailers and consumers alike. It’s becoming apparent that retail brands will have to go above and beyond to deepen their all-important relationships to maintain and grow their consumer-base during these uncertain times.
Takeaways
- The rise of wellbeing – as society adopts a more open and inclusive attitude...
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