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17 August 2021
Is regenerative design the key to a sustainable future?
Corporate social responsibilityEnvironmental & social issuesBrand management
Some 60% of consumers claimed to have made more environmentally friendly, sustainable or ethical purchases since the start of the COVID-19 pandemic, according to research by Accenture. In a new article for WARC, Wayne Deakin, Executive Creative Director – EMEA at creative agency Huge, argues that a focus on building a ‘regenerative’ brand is the key to long-term sustainability initiatives.