Home
The Feed
Your selections:
Is personalisation really the answer? | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC's editors.
You didn’t return any results. Please clear your filters.

17 June 2022
Is personalisation really the answer?
Personalisation
Digital media effectiveness
Digital media planning & buying
A focus on data and martech – and the fear of missing out – may be undermining long-standing advertising effectiveness principles as a focus on segmentation, targeting, and personalised advertising distracts from the notion that reaching a wider market may be more effective.
Why it matters
This content is for subscribers only.
Sign in or book a demo to continue reading. WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content