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Is personalisation really the answer? | WARC | The Feed
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17 June 2022
Is personalisation really the answer?
Personalisation
Digital media effectiveness
Digital media planning & buying
A focus on data and martech – and the fear of missing out – may be undermining long-standing advertising effectiveness principles as a focus on segmentation, targeting, and personalised advertising distracts from the notion that reaching a wider market may be more effective.
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