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28 February 2022
IRL ad spend recovers but consumer activity remains subdued
Cinema audiencesOutdoor & out of home audiencesGlobal
Brand investment in IRL ('in real life') media is recovering from the pandemic, despite consumer activity in areas like transport, recreation, retail and work remaining subdued. This is according to WARC Data's latest Global Ad Trends report which includes an analysis of public activity data from The Economist's 'normalcy index'.