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14 September 2021
Investing in quality journalistic environments boosts reach, efficiency
Brand safetyDigital media planning & buyingOnline & digital newspapers
Advertisers can combat the rise of, and nefarious effects of, mis/disinformation by redirecting media budget to support quality journalism, says Veena McCoole, Director of Partnerships at NewsGuard.
Why it matters
Misinformation can harm companies both directly and indirectly: directly, if the misinformation spreading involves negative or misleading information on the company’s products or services itself; indirectly if the company becomes associated with sources of misinformation online, such as through programmatic advertising on health hoax websites.