Advertisers can combat the rise of, and nefarious effects of, mis/disinformation by redirecting media budget to support quality journalism, says Veena McCoole, Director of Partnerships at NewsGuard.

Why it matters

Misinformation can harm companies both directly and indirectly: directly, if the misinformation spreading involves negative or misleading information on the company’s products or services itself; indirectly if the company becomes associated with sources of misinformation online, such as through programmatic advertising on health hoax websites.

Case study 

NewsGuard recently partnered with IPG Mediabrands and a top Fortune 500 advertiser to test a new solution that helps brands avoid misinformation websites...