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13 September 2021
Investing in diverse media pays off
LGBTQIA+
Ethnic & minority groups
Diversity & portrayal in advertising
Diversity & Inclusion in a media context is not just about putting budget towards media not previously considered or covered by industry reporting systems, and it goes beyond representations of diverse audiences in creative: it’s also about reaching and portraying underrepresented audiences in isolation and combination, an article in the latest WARC Guide explains.
Why it matters
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