Diversity & Inclusion in a media context is not just about putting budget towards media not previously considered or covered by industry reporting systems, and it goes beyond representations of diverse audiences in creative: it’s also about reaching and portraying underrepresented audiences in isolation and combination, an article in the latest WARC Guide explains.

Why it matters

Evidence shows that choosing deliberately to reach diverse audiences in more contextual, more targeted and more representative spaces can have a bigger impact for your brand, say Christopher Kenna, Brand Advance, Chris Ladd, Nationwide, Francesca Leronni & Martin Radford, Ebiquity.

Key takeaways

• Data...