Inventory transparency remains priority for consumers | WARC | The Feed
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Inventory transparency remains priority for consumers
Consumers want greater transparency from online retailers around issues like product availability, out-of-stock items and timescales for troubleshooting issues with their orders.
That’s according to the Digital Commerce 360’s “2023 Web Design and Customer Experience Report”, created in collaboration with research firm Bizrate Insights, that drew on feedback from 1,107 online shoppers.
Why it matters
Transparency can help build consumer trust in an online retailer. Acknowledging discrepancies and resolving issues in a timely manner all help boost this feeling of confidence, and potentially encourage repeat custom from a shopper.
Takeaways
- 51% of consumers said digital retailers should label...
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