Inside Walmart and Roku’s shoppable TV collaboration | WARC | The Feed
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Inside Walmart and Roku’s shoppable TV collaboration
Walmart, the US retailer, and Roku, the streaming service, are collaborating on shoppable TV ads at a huge scale – the lessons that result could change the way the industry thinks about TV advertising.
Why it matters
Walmart and Roku’s collaboration on shoppable TV ads have enormous and obvious potential – now the question turns to what kind of creative works, how creative teams optimise for this kind of creative work in what has tended to be a long-lead process, whether frictionless commerce maintains trust, and what kind of products and services will be bought online. Arguably, we’re into a...
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