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Inside Walmart and Roku’s shoppable TV collaboration | WARC | The Feed

Inside Walmart and Roku’s shoppable TV collaboration
21 July 2022
Inside Walmart and Roku’s shoppable TV collaboration
Brand partnerships E-commerce & mobile retail Evolution of retail

Walmart, the US retailer, and Roku, the streaming service, are collaborating on shoppable TV ads at a huge scale – the lessons that result could change the way the industry thinks about TV advertising.

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