Inside the world’s most creative agency 2022 | WARC | The Feed

Inside the world’s most creative agency 2022

After taking honours in the WARC Rankings Creative 100 as the top creative agency, Publicis Milan is embracing its role as a global hub for world-beating ideas.

Why it matters

The challenges to advertising brought about by the COVID-19 pandemic required advertisers to think outside the box and reconsider the way they approached their communications.

Takeaways

• In the current advertising climate, campaigns need to be deployed faster than ever and brands need to turn to data as their first step in the creative process to achieve this.
• Brands today need to play a role in society and must use strong storytelling to convey their point of view and action plan.
• Beautiful films are no longer enough to capture audiences’ attention; brands need to get creative with their communications and find a way to be relevant in a society that doesn’t care about advertising.