Inside the world’s most creative agency 2022 | WARC | The Feed
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Inside the world’s most creative agency 2022
Creativity & effectiveness Beer & cider
After taking honours in the WARC Rankings Creative 100 as the top creative agency, Publicis Milan is embracing its role as a global hub for world-beating ideas.
Why it matters
The challenges to advertising brought about by the COVID-19 pandemic required advertisers to think outside the box and reconsider the way they approached their communications.
- In the current advertising climate, campaigns need to be deployed faster than ever and brands need to turn to data as their first step in the creative process to achieve this.
- Brands today need to play a role in society and must use strong storytelling to convey their point of view and action plan.
- Beautiful films are no longer enough to capture audiences’ attention; brands need to get creative with their communications and find a way to be relevant in a society that doesn’t care about advertising.
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