Inside Snap’s diversification strategy | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Inside Snap’s diversification strategy
Camera-based messaging service Snapchat is expanding its core services in new directions, while prior innovations have held it steady in complicated new times.
Why it matters
Snap’s alternative view of social media was criticised when rivals built ad products out of extensive customer data; a few years later, and with data privacy now a moral and regulatory obligation, the camera-focused platform’s approach reveals a sleeping giant whose longstanding AR capabilities present a new opportunity in retail.
Takeaways
- Snap has tended to prioritise connections between users rather than endless content, but any that it features is either professional or highly curated....
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content