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Influencing inclusivity: How the APAC mass media can do it | WARC | The Feed

Influencing inclusivity: How the APAC mass media can do it
29 June 2022
Influencing inclusivity: How the APAC mass media can do it
Influencers, KOLs Marketing to women Diversity & portrayal in advertising

A whitepaper on “Inclusive Influence: Representing All Category Voices” by MediaCom APAC shares how modern day advertisers in the Asia Pacific region can plan their influencer marketing strategies to represent all category voices.  

Why it matters

Inclusivity in media matters to brands, and marketing must reflect the changes in business and society to ensure that all audiences have their voice represented physically and emotionally.  

Key insights

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