Influencing inclusivity: How the APAC mass media can do it | WARC | The Feed
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Influencing inclusivity: How the APAC mass media can do it
A whitepaper on “Inclusive Influence: Representing All Category Voices” by MediaCom APAC shares how modern day advertisers in the Asia Pacific region can plan their influencer marketing strategies to represent all category voices.
Why it matters
Inclusivity in media matters to brands, and marketing must reflect the changes in business and society to ensure that all audiences have their voice represented physically and emotionally.
Key insights
- Female influencers make up less than 20% of relatable content in popular categories like travel and health and fitness.
- Only 21% of APAC marketers rate their social influencer strategy as “very inclusive”.
- 64% do...
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