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Daily effectiveness insights, curated by WARC's editors.

Influencer marketing insights for brands
13 January 2023
Influencer marketing insights for brands
Brand partnerships Social media audiences Strategy

Brands could potentially boost the engagement of influencer marketing programs by 16.6% if they partner with the optimal content creators, a study* has found.

“Influencer Marketing Effectiveness,” published in the Journal of Marketing and recently summarized in the Harvard Business Review, outlined several recommendations for improving performance.

How the study worked

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