Influencer marketing beyond the urban space in rural India | WARC | The Feed

While brands focus on big influencers operating in urban spaces, there is a big ecosystem of new influencers growing in smaller towns and villages across India that presents opportunities.

Why it matters

As influencer marketing enters mainstream marketing strategy, India’s younger generations beyond the urban areas are looking at becoming influencers with the easy availability to data and technology, and it is time for more brands to recognise this.

Takeaways