The growing and innovating creator economy in Asia is readying the early phase of influencer marketing 3.0 for takeoff, but there are several macro-micro trends that marketers have yet to tap into.

Why influencer marketing matters

As influencer marketing evolves to encompass conversion tracking, profit-sharing and ROAS measurement, marketers in Asia can seize untapped opportunities such as capitalising on quieter sales periods, learning from industries that have finetuned influencer marketing, and leveraging social media innovations.

Takeaways

• Brands can learn from fashion and beauty industries about consumer/follower preferences and branding/content tactics.
• Make use of seasonality in influencer marketing to turn up...