Consumer concerns about inflation aren’t just about money: research from Kantar demonstrates that, especially for the GenX and Millennial generations who have never really experienced inflation before, it is an unsettling lifestyle experience.

Why it matters

Consumers aren’t just looking for lower prices and ways to navigate inflation, they are also looking for risk reduction, and that’s where brands can play a role, by providing them with the assurance of strong equity, communications brimming with positivity, and guarantees against unforeseen eventualities.

Takeaways

• Kantar U.S. MONITOR tracking for the first half of 2022 showed that inflation and the economy have replaced...