Explore the key macro drivers in the CPG industry and four trends that will shape marketing strategies in the coming year, including: personalisation, a shift to wellness, the rise of automation and demands for less perfection. 

Why the snapshot matters

Using Ascential’s STEPIC methodology - Society, Technology, Economy, Policy, Industry and Creativity - the snapshot looks broadly across a range of macro factors that impact the industry and charts how marketers can respond with rich examples of the most effective companies on earth, straight from the WARC archives.

The report is available exclusively to WARC members here.

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