Home The Feed
Your selections:

Indonesia’s mobile gaming landscape: Press start for opportunities | WARC | The Feed

The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Indonesia’s mobile gaming landscape: Press start for opportunities
18 August 2021
Indonesia’s mobile gaming landscape: Press start for opportunities
Gen Z media use Millennial media use Gaming hardware & software

Amid the pandemic’s deep impact on Indonesia’s consumer behaviours, dentsu X’s Rommy Yosef Pantouw looks at how brands can tap opportunities in the burgeoning mobile gaming market.

Why it matters

The COVID-19 pandemic has increased demand for entertainment via mobile devices and with most mobile gamers being Gen Y and Gen Z, brands can connect to this audience not only through the game itself but also within the mobile gaming ecosystem.

Takeaways

  • The biggest audience for digital advertising is Gen Y and Gen Z (18-34), who make up two-thirds of the target market.
  • The most popular...

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in