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18 August 2021
Indonesia’s mobile gaming landscape: Press start for opportunities
Youth media useGaming hardware & softwareMobile audiences
Amid the pandemic’s deep impact on Indonesia’s consumer behaviours, dentsu X’s Rommy Yosef Pantouw looks at how brands can tap opportunities in the burgeoning mobile gaming market.
Why it matters
The COVID-19 pandemic has increased demand for entertainment via mobile devices and with most mobile gamers being Gen Y and Gen Z, brands can connect to this audience not only through the game itself but also within the mobile gaming ecosystem.