India's q-commerce needs to balance speed and sustainability | WARC | The Feed

Quick commerce has arrived in India but is it an answer to a consumer requirement or a means of eliminating the competition? Amaresh Godbole of Publicis Groupe ponders the question as part of a new WARC Spotlight series.

Why it matters

There is a need for convenience and speed but it has to be realistic and sustainable from a profit, environmental and human perspective, while balancing the needs of VCs, founders, delivery partners and consumers.

Takeaways