Quick commerce has arrived in India but is it an answer to a consumer requirement or a means of eliminating the competition? Amaresh Godbole of Publicis Groupe ponders the question as part of a new WARC Spotlight series.

Why it matters

There is a need for convenience and speed but it has to be realistic and sustainable from a profit, environmental and human perspective, while balancing the needs of VCs, founders, delivery partners and consumers.

Takeaways

• The promises of tech-based services may add impetus and volumes to local kirana, medical stores, other small businesses.
• Companies argue that they...