India’s EV crisis and how to win back the consumer’s trust | WARC | The Feed

Electric vehicles bursting into flames have caused a serious trust problem for EV manufacturers in India, who now need to adopt crisis mitigation strategies to get green mobility back on track.  

Why it matters

India’s EV leaders must show leadership by visiting victims and incident sites, while the industry should formulate a crisis mitigation strategy to focus on performance and safety, argues Pitchfork Partners’ Ashraf Engineer.

What to do