Consumer insights hold the key to effective buyer engagement and retention, and brands that can identify and work on these insights can make a big difference by delivering a superlative consumer experience.

Why it matters

A successful brand views the consumer journey as one integrated experience and gathers sufficient insights to solve every customer problem across the funnel in order to meet their expectations. Businesses that have consumer insights are able to create and fulfill critical brand promises.

Takeaways

• Brands can have complete visibility of the consumer by leveraging consumer data to create consumer profiles.
• Technology to collect descriptive data;...