Indian brands need consumer insights for effective engagement | WARC | The Feed

Consumer insights hold the key to effective buyer engagement and retention, and brands that can identify and work on these insights can make a big difference by delivering a superlative consumer experience.

Why it matters

A successful brand views the consumer journey as one integrated experience and gathers sufficient insights to solve every customer problem across the funnel in order to meet their expectations. Businesses that have consumer insights are able to create and fulfill critical brand promises.