Home The Feed
Your selections:

In the US, the hybrid shopper is here to stay | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

In the US, the hybrid shopper is here to stay
27 September 2021
In the US, the hybrid shopper is here to stay
Health & well-being Purchase behaviour Shopper research & insight

In the US, the pandemic has given rise to the hybrid shopper, who switches easily amongst in-store and e-commerce, according to behavioral analytics and consumer research from 84.51°. a retail data science, insights and media company owned by retail giant Kroger.

Why it matters

Every development during COVID-19 has resulted in changes in shopping behavior, but now some habits, like hybrid shopping, are becoming established patterns. There are currently regional differences regarding shopping behavior, depending on how COVID is impacting different areas.

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in