In the US, the pandemic has given rise to the hybrid shopper, who switches easily amongst in-store and e-commerce, according to behavioral analytics and consumer research from 84.51°. a retail data science, insights and media company owned by retail giant Kroger.
Why it matters
Every development during COVID-19 has resulted in changes in shopping behavior, but now some habits, like hybrid shopping, are becoming established patterns. There are currently regional differences regarding shopping behavior, depending on how COVID is impacting different areas.