Introduction

Even after the election, there’s much uniting to be done in the US, as Morning Consult’s research into consumer attitudes shows fault lines beyond politics to include age, income, education, community. Regardless, 2020 left Americans expecting more of brands and CEOs.

Why it matters

US brands need to play an increasing societal role, across issues including, diversity, the environment, and stakeholder capitalism, valuing all those who have a stake in a company’s success.

Takeaways

• There is a 63% increase since August 2019 in the share of Americans who think corporations should impact important issues.
• Some demographics are...