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In the US, local TV advertising resonates with pandemic consumers | WARC | The Feed

In the US, local TV advertising resonates with pandemic consumers
30 March 2021
In the US, local TV advertising resonates with pandemic consumers
Consumer sentiment Local communities United States

Local advertising has become of premium value to U.S. consumers during the pandemic, according to analysis of more than 600 ads conducted by business strategy consultancy Magid.

Why it matters

According to BIA Advisory Services, local ad spend in the US was expected to come in at $134.1 billion in 2020, and it has taken on renewed importance for consumers as they stay close to home.

Takeaways

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