IBM and Kyndryl: Brand building from scratch in APAC | WARC | The Feed

Kyndryl is IBM’s new infrastructure services provider and at the B2B Marketing Leaders Virtual Forum APAC, Luca Destefanis, marketing director APAC at the tech giant, shared how the brand was created on a clean slate. 

Why it matters

Customer-centricity is a central part of the Kyndryl brand, and IBM understands that an organisation can only effectively design and deploy client-centric strategies with a clear mandate from the top.

Takeaways