Hypercasual games see quickest mobile growth | WARC | The Feed
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Hypercasual games see quickest mobile growth
Mobile gaming is becoming increasingly casual, according to data from mobile analytics company Sensor Tower.
Why it matters
Marketers tapping into the growth in gaming consumption need to tailor their creative carefully. Casual games are attracting bigger audiences but the genre also records lower levels of consumption – this means advertisers need to expect a wider but less engaged reach. Other forms of gaming are more immersive so may be more relevant to the brand's objectives.
Takeaways
- India is one of the few markets where arcade games are more popular than hypercasual.
- Some brands may be...
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