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25 February 2021
How VÚB Bank got a nation saving money
Brand equity & strengthMoney & financeBanks
Slovakia’s second-largest bank, VÚB Bank, grew savings accounts with a light-hearted campaign that educated Slovaks on saving money and gave them the tools to turn it into a positive habit.
Why it matters
Humour can breathe humanity into behaviour change campaigns, making the message relatable rather than preachy. Beyond communications, brands should also consider providing their audience with tools that make the desired change easily actionable.